You Don’t Have to Be Unhappy in Your Job -The Fred Factor Book

Mark Sanborn wrote a powerful little 112 page book that catches the spirit of someone who puts passion in his job and impacts his customers in the most positive way. The book is The Fred Factor. The main character is Fred - an unassuming man. Fred's job could be argued as one of the most repetitive and possibly boring – he delivers mail. Yet, Fred's approach to the work is to be customer focused and happy.

We read about the ways that Fred's actions demonstrate his passion. He checks on customer's travel schedules, ensures that the mail he leaves would not tempt a bad guy, and stops and talks to his customers. Imagine that – 10 minutes conversation during which your mail deliverer finds out a little bit about you though you'll only be in each other's lives for 5 or maybe 10 years.

Fred is a real man. Sanborn creates an acronym with F R E D (Find, Reward, Educate, Demonstrate) to guide managers on hiring and workers on putting the passion in their lives and make a difference in the world. Each of the F R E D factors is illustrated and explained in easy-to-understand manner and translated into action. Companies that use the Fred Factor to create a common vision and language for motivating, serving, and performance will have a vivid path to success. People who incorporate F R E D factors into their outlook on their jobs will have growing joy in what they do.

I give this book a strong recommendation in favor. (Did you notice I rarely use the space here to dis a book? My philosophy is that there are too many good books to waste space with negative ones!)

 

Comments

[scott]

Good collection of articles here....

[Mark Sanborn]

Thanks for the positive review of my book, The Fred Factor! I appreciate that you focus on positive reviews rather than negative ones. If you and your readers are interested, I blog on leadership and business related topics at wwww.youdontneedatitle.com/wordpress

Best always,
Mark